Interview by Kelly Gordon

October 6, 2026

Kristin Kobes Du Mez new book on the subculture of white Christian women | MPR News

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I wanted to look at the popular religious culture that shapes Christian women’s lives: Christian radio, Christian publishing, romance novels, mommy blogs, influencers, multi-level marketing companies, Mary Kay, LuLaRoe, all of these fun things. Hobby Lobby, right? Joanna Gaines. So I thought it was going to be a fun book.

In the end, it was not. In the end, what I ended up uncovering was just how economic and cultural and political values are embedded inside these seemingly fluffy products that actually also help us understand how we got to our political moment today.

Kristin Kobes Du Mez